23 Oct 2025
WISTA International launches new brand identity at hashtag#WISTA2025 AGM!
The new WISTA International logo represents the global reach, unity, and forward movement of women in the shipping, trading, and logistics sectors. The interconnected lines circling the globe symbolise communication, collaboration, and progress across continents — a network that links members and ideas worldwide. The bold, modern wordmark expresses confidence, professionalism, and a shared strength of purpose, while the overall composition reflects WISTA’s role as a dynamic, inclusive force driving change throughout the maritime industry.
Thank you to the fabulous STONE Studio for developing a brand identity that reflects WISTA International and what it represents today and moving forward. We look forward to sharing more updates with our new branding soon!